Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense
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5.9K views · 26 reactions | We like to think we are rational creatures that make logical decisions based on evidence. But we aren’t, and we don’t. Advertising legend Rory Sutherland explains why we should let go of logic and embrace the irrational to turn us all into idea alchemists. | Ebury Publishing | Facebook
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