Patagonia Case Study - How their brand purpose goes against business norms
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31K views · 226 reactions | ‘I don’t think it’s possible to have a great quality product without having a great quality work environment’ — In 1996, Patagonia Founder and Chairman Yvon Chouinard described to Pres. Bill Clinton how his company cares for its employees and by way of them, the planet. Not much has changed since then. | NowThis Impact | Facebook
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