Bending Spoons just filed to go public — and it’s one of the most fascinating businesses I’ve profiled in a while. More people look at their acquisition list — AOL, Vimeo, Evernote — and ask why anyone would want those dead brands. That’s the whole point. They buy the brand and the userbase, rewrite the codebases with AI, trim the teams, and re-monetize through subscriptions — bending a stalled business back to profitability. It’s the search-fund playbook at IPO scale. And with 1,200 zombie unic

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