Aziz Nishanov on Instagram: "This case study reveals the power of adaptive marketing strategy. Kit Kat now controls 6.1% of Japan’s entire confectionery market - remarkable for a foreign brand competing against century-old Japanese companies like Meiji. The strategic breakthrough came from hiring pastry chef Yasumasa Takagi to create premium versions. His Kit Kat Chocolatory stores generated over 2 billion yen revenue from just 1 million customers. That’s an average of 2000+ yen per transaction.