Pepsi Super Bowl Commercial 2026: Polar Bears Spoof Coldplay Kiss Cam, Taika Waititi Makes Cameo!
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A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
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Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
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FBOY PROBLEMS | Pepsi has dropped its 2026 Super Bowl commercial titled “The Choice,” a bold play in the long-running cola wars by putting Coca-Cola’s... | Instagram
163.7K views2 months ago
Instagramfboy
Food || Recipes || Meals on Instagram: "Pepsi is stirring up Super Bowl buzz after dropping a new commercial that many viewers see as a bold — and cheeky — shot at its longtime rival, Coca-Cola. The ad features a polar bear, a character long associated with Coke’s most iconic holiday campaigns, placed front and center in a blind taste test between Coke Zero Sugar and Pepsi Zero Sugar. The twist? The bear ends up choosing Pepsi, instantly flipping one of Coke’s most recognizable symbols against i
2 months ago
Instagramigmeals
0:45
Explaining Everything | Facts | History on Instagram: "Pepsi has unveiled its 2026 Super Bowl commercial, “The Choice,” a daring move in the enduring cola wars. The ad puts Coca-Cola’s iconic polar bear mascot through a blind taste test, where he unexpectedly prefers Pepsi Zero Sugar over Coke Zero Sugar, playfully challenging the rival brand’s image and flipping a beloved cultural icon on its head. Directed by Oscar-winning filmmaker Taika Waititi, who also stars as the polar bear’s therapist g
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