Plerdy on Instagram: "The H&M homepage looks like it’s broken on purpose. You open it and see one huge photo and this tiny menu. But that’s not bad UX. That’s a filter. The brand adds friction on purpose. It’s their way of saying, without actually saying it: if this simple layout feels weird or uncomfortable, you’re not their customer. Why chase everyone when you can make people chase the brand? By the way, you can test the usability of any website with this Chrome extension. #ecommerce #onlineb