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Growing Floret

Growing Floret

floretflowers.com

20 years ago, when I started Floret, it was a tiny seed of an idea and the flower industry looked nothing like it does today. You were either a floral designer or a flower farmer, but you couldn’t be both. Determined to bridge the two worlds, I spent years educating myself and trying to change things for the better. Despite numerous setbacks, many dead ends, and more obstacles than I can count, this story actually has a happy ending, and today I’m excited to share that with you. | Floret Flower

20 years ago, when I started Floret, it was a tiny seed of an idea and th…

32.9K viewsApr 15, 2025

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Today, I’m thrilled to share the final episode (for now) of The Floret Farm Journal where we take a look back at the 2025 growing season. It was a year of big projects, hard work, and growth, and there were so many important lessons that we learned along the way. The Floret Farm Journal was by far the most special thing we created this past season. Committing to telling the story of the farm every single month, no matter what, stretched us in the best possible way. In the end, we created somethi

Today, I’m thrilled to share the final episode (for now) of The Floret Far…

12.2K views3 months ago

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Yesterday we finished filming the very last video in a new course we’re working on all about flower arranging and now I can turn my attention back to the farm. Here’s a walk through of 5 years worth of progress in a blush selection of Dawn Creek zinnias. | Floret Flower Farm

Yesterday we finished filming the very last video in a new course we…

24.6K viewsAug 16, 2024

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Today, I wanted to share more about what’s included in our new Flower Arranging Workshop and why we designed it the way we did. If you would like to peek inside the pages of the course book, explore the different resources, and take a short tour inside the course to see how it’s laid out and organized, this video is for you. Registration for Floret’s Flower Arranging Workshop will be open through the end of this week. | Floret Flower Farm

Today, I wanted to share more about what’s included in our new Flowe…

10.9K viewsApr 23, 2025

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Today is the big day! This morning, we opened up registration for our …

7.7K viewsApr 21, 2025

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Today is the big day—registration for the 2022 Floret Online Workshop is now open! If you’re ready to dig deep into growing, harvesting, and sharing cut flowers, I would love to have you join us for the upcoming Floret Online Workshop. This comprehensive course includes more than 150 instructional videos, a beautiful 280-page printed course book, a sample cutting garden plan, weekly Q&A sessions, support from fellow flower growers via the Floret Learning Community, and so much more. I love that

Today is the big day—registration for the 2022 Floret Online Worksh…

7.6K viewsOct 18, 2021

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A peek inside the Floret Workshop 🎉 Today I thought it would be fun to …

12.1K viewsOct 20, 2021

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Pretty sure there's nothing better than the truck overflowing with do…

246.7K viewsAug 18, 2020

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So many months of careful, thoughtful, tedious work go into p…

24K viewsNov 3, 2022

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The course books for our brand new Flower Arranging Workshop just a…

30.7K viewsApr 17, 2025

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We’ve been answering a lot of questions about the Floret Online …

6.9K viewsOct 17, 2024

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Despite having one of the most challenging growing seasons to d…

742K viewsSep 15, 2022

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Last week we planted out all of our dahlia seedlings and I thought yo…

34.9K viewsJun 10, 2024

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Today is the last day to register for our upcoming Flower Arranging W…

43.4K viewsApr 25, 2025

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I thought it would be fun to show you all of the steps it takes to brin…

71.4K viewsJul 24, 2023

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It's almost time for our newly revised and expanded Fall Mini Co…

27.4K viewsSep 30, 2021

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The newest episode of The Floret Farm Journal is now available to …

9.8K views6 months ago

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I thought I’d give your a little tour of the seed production field out back…

77.1K viewsAug 24, 2021

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The latest episode of The Floret Farm Journal is now available to …

13K views5 months ago

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Floret Flower Farm on Reels

13.3K viewsApr 14, 2025

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Floret Flower Farm on Reels

6K viewsApr 21, 2025

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We filmed this a few weeks ago and I’ve been impatiently waiting to fin…

10.4K viewsNov 14, 2023

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I am loving how excited everyone is about our new potting soil experi…

79.9K views3 months ago

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We’ve planted more than a mile of hedges and hedgerows through th…

28.8K viewsMay 29, 2024

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For those that might have missed it, last week we introduced our magi…

59.9K views3 months ago

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I’m so excited to finally share our potting soil experiment results an…

83.5K views3 months ago

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Today's the day! The videos in our Seed-Saving Mini Course are now …

13.8K viewsAug 27, 2024

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Floret Farm's Cut Flower Garden

floretflowers.com

After opening up registration for our new Flower Arranging Workshop …

7.4K viewsApr 24, 2025

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