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What is a Challenger Brand? — The Challenger Project | The Home of Challenger Brands
Challenger is not defined by a state of market. Simply being 2nd, 3rd or 25th in a category does not make a brand a Challenger. At eatbigfish, we believe that Challenger is a mindset. A Challenger Brand (and the team behind it) has business ambitions bigger than its conventional resources and is pre
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