Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro …
Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. ... The new naming system will be gradually implemented, but current products with ...
Dell kills XPS and Optiplex brands, adopts Apple-inspired three …
4 days ago · The Dell 14 plus is one of the first laptops launching under the company’s new naming scheme, which we got some brief hands-on time with at Dell’s event. (Image credit: Dell)
Dell Unveils Apple-Like Rebrand in Bid to Make PCs Cool Again
3 days ago · Now, most of the company’s new PCs will be divided into three tiers: Dell, Dell Pro and Dell Pro Max. Attendees at the press briefing were quick to question the similarities with how Apple names ...
Dell Rebrand of PCs Echoes Apple Naming Conventions
3 days ago · Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the computer maker to spur demand. Decades-old product names for PCs such ...
Dell is changing the names of its laptops—and they sound a lot …
1 day ago · Dell is changing the names of its laptops—and they sound a lot like Apple devices now BY Chris Morris Michael Dell, chairman and chief executive officer of Dell.
Dell is gunning for Apple with its new Dell, Dell Pro, and Dell Pro …
4 days ago · Announced today, Dell is completely rebranding its suite of laptops, doing away with its XPS, Inspiron, Latitude, or Precision lines and replacing them with the new Dell, Dell Pro, and Dell Pro ...
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC …
2 days ago · The 32-inch display is the first of its kind to support Thunderbolt 5, which Apple introduced late last year with the launch of new Mac mini and MacBook Pro models powered by M4 Pro chips.
CES 2025: Dell unveils Apple-like rebrand in bid to make PCs cool …
3 days ago · Now, most of the company’s new PCs will be divided into three tiers: Dell, Dell Pro and Dell Pro Max. Attendees at the press briefing were quick to question the similarities with how Apple names ...
Dell's execs say Apple doesn't own branding words like 'pro' and …
3 days ago · Dell executives said Apple didn't own the words "pro" and "max" when asked about the similar names. Tech giant Dell has announced a new naming system for its PC line-up.
Dell dumps its PC brands to be more like Apple - Engadget
3 days ago · While simplicity seems to have been the ultimate goal, like many PC makers, Dell couldn't help but muddy things up a bit. Within each new PC line are sub-tiers: Base, Plus and Premium.
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