Celebrating the timeless synergy between tradition and modern branding through Zakir Hussain's legacy with Taj Mahal Tea.

A pioneer of Indian classical music, Zakir was not only celebrated for his virtuosity on the tabla but also for his role in one of India’s most memorable advertisements—the iconic Wah Taj ad ...

A tabla mimicking the ‘Wah Taj’ intonation at the end of the commercial. The voiceover would say, ‘Wah Taj!’ and the tabla would echo the notes. Very Indian, right? And the only reason I ...

Ustad Zakir Hussain’s loss is felt deeply by Aditya Kalyanpur, who pays a tribute to the maestro’s musical genius and recalls shooting for the Wah Taj ad Aditya Kalyanpur recalled his fondest ...

Ustad Zakir Hussain, who was born on March 9, 1951, in Mumbai, was a child prodigy. As the worthy son of the legendary Ustad Allah Rakha, a renowned tabla player, he shot to fame at the tender age ...

Many of us might have seen 'Wah Taj' commercials while growing up. In one of the commercials for Brooke Bond Taj Mahal Tea, the beloved Tabla maestro showcased his skills. Many people till date ...

To which, the percussionist would reply: "Arre huzoor, wah Taj boliye!" That "Wah Taj" became an oft used buzzword for many an occasion, and still remembered all these years later. The same year ...

Tabla legend Zakir Hussain is no more. The legendary tabla virtuoso passed away on December 15, 2024. He was 73. His death marks the end of an era in Indian classical music and global fusion.

In the 1990s, he popularised the refrain of “Wah Taj!”, which appeared in the TV advertisement of Brooke Bond Taj Mahal tea and came to be associated with his tabla rhythms, jovial face and ...

It’s the word that touch your heart and stir your emotions just like Zakirbhai did in the commercials for Taj Mahal chai and his "Wah Taj boliye" parting shot in the commercials. The copy goes ...

to which Hussain playfully responded, "Arre huzoor, wah Taj boliye!" The phrase "Wah Taj" became a cultural catchphrase, fondly remembered even decades later. Starting his musical journey at the ...

wah Taj boliye." The ad struck a chord with the Indian audience who endeared themselves to the brand and Hussain. In the coming years, the maestro became synonymous with the brand, making it one ...