The move comes as the U.S. ad industry enters the fourth month of a contract standoff between Paramount and Nielsen.
VideoAmp, a media measurement company transforming advertising, today announced an extension of their long-term partnership ...
US – Media measurement company VideoAmp has extended its audience measurement partnership with Paramount Global. The ...
: Though Paramount initially reported that 10.1 million average viewers tuned into the Golden Globes using data from VideoAmp ...