What exactly are we as a society arguing about when it comes to health care? Karen Howard outlines the issues...and the opportunity.

The Natural Products Association (NPA) and American Herbal Products Association (AHPA) applauded FDA's action on 7-OH ...

PLT collected the data as a means towards creating more meaningful, innovative sports and active nutrition products.

The Global eSports market is valued at $2.13 billion in 2024. With a CAGR of 23.1% over the next five years, the market is ...

Beauty supplements have evolved beyond a niche category; consumers of all ages and demographics consider nutrients that ...

We reached out to experts in the kids’ health space to get a better sense of the trends they’re tracking, the science being ...

SOS for Summer Pet Concerns It’s important to remember that our furry friends can be as vulnerable to heat stroke, dehydration, and sunburn as we are.

What's Selling: August 2025 What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.

Check out our monthly roundup of the latest trends, insights, and natural products industry discussions on social media!

Excellence in Action: Independent Retailers The WholeFoods Magazine team asked our readers for help in identifying natural products retailers who are going above and beyond!

August 2025 People News Who is moving up and who is moving on in the natural products industry? Get updated on the latest!