According to the report, over 75% of performance marketers face diminishing returns, impacting more than 30% of their spend, ...

In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, ...

In this article, we explore how Slurrp Farm taps into everyday parenting moments and community-building to stand out in the ...

The action stems from an investigation launched in 2023 into X’s content moderation practices, particularly in relation to ...

Sunder Balasubramanian breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, ...

A key highlight was the introduction of the 'Spotify Ad Exchange (SAX),' a programmatic offering that enables advertisers to ...

These updates include expanded access to omnichannel ads, new generative AI applications, and enhanced ad placements across ...

The agency will handle the traditional and digital media mandate, including TV, Print, Radio, Cinema, Outdoor, and Digital, ...

Sony SAB launched 'Veer Hanuman' with a campaign that combined mythology, technology, and music. From sky projections in ...

The platform has launched AI-driven ad tools to enhance e-commerce advertising, optimising performance through omnichannel ...

The programme, now live in the United States and the United Kingdom, will soon be rolled out in Saudi Arabia and the United ...

The partnership will integrate Meta’s technology across UFC’s operations, including Meta AI, Meta Glasses, Meta Quest, ...