UK and US-based insight consultancy Basis Global has hired Noelle Weaver, previously MD at Foresight Factory, as Head of ...

In the US, CX software and solutions specialist Zendesk has acquired analytics platform HyperArc, a provider of real-time ...

Irish insight and business advisory practice Opinions Group has launched a new division called deciZr, dedicated to building ...

YouTube has dropped its subscription to UK video consumption measurement and ad currency provider Barb, according to reports.

In San Francisco, data science company AlikeAudience has launched a data collaboration tool called AURAR, promising marketers ...

In Canada, MR, opinion research and analytics firm Leger has promoted company veteran Kyle McGee to Vice President, Analytics and Statistics. Leger was established in 1986 and is 'the largest Canadian ...

In Irvine, California, PriceSpider has changed its name to Wayvia, and launched Wayvia MCP (Model Context Protocol), an AI ...

In the US, media group Warner Bros Discovery (WBD) has signed a deal with measurement firm VideoAmp, expanding their existing ...

Data firm LiveRamp must defend itself against a class action alleging violation of state and federal privacy laws, a ...

In Toronto, ad and marketing tech company StackAdapt has launched its first app native to the Snowflake Marketplace, ...

In California, B2B data firm HG Insights has launched a product called Market Analyzer and Copilot, which it says 'reinvents ...

Kantar has launched BrandSustainability, a tool which assesses how sustainability marketing affects brand equity; 'Bridging ...