The Interactive Advertising Bureau announced actor Kevin Bacon will headline its Annual Leadership Meeting (ALM) in Palm ...

Data, analysis, and analytics are a major part of safeguards. A research paper describes multistep reasoning and how Claude ...

Google's significant changes to language targeting settings in Google Ads search campaigns will take affect soon. Not all marketers are happy about the change, but many who commented had interesting ...

One in four Americans now consumes more than five hours of media daily, while a third of live TV viewers watch at least three ...

Mastercard also announced that WPP creative agency Ogilvy will serve as global community management agency partner to engage online communities in key markets.

An appeals court has upheld a Federal Communications Commission order fining T-Mobile's $92 million for sharing wireless customers' location data.

A federal judge has blocked the agency from attempting to force Media Matters to turn over information relating to a report about brand safety on X.

Dentsu agency Carat has retained the media buying account for European telecom giant Vodafone across Europe, the Middle East ...

The bingo squares were a map of collective readerly sins and quirks: "I prefer audiobooks." "Dog-eared pages instead of using a bookmark." ...

Mastercard also announced that WPP creative agency Ogilvy will serve as global community management agency partner to engage online communities in key markets.

Senior executives believe there is a lot to preserve while at the same time admitting it is "super challenging," says George Cheeks, chairman of TV media for the company, who will oversee CBS ...

The new brand name will be MS NOW (My Source News Opinion World) according to an internal memo sent to employees under Versant, a new spin off company that will housed NBC cable TV networks.