A Motorola initiative leveraging digital out-of-home (DOOH) screens reinforced by display ads has delivered significant results for the telecoms brand. The Q4 2024 campaign was executed in partnership ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the promotions of Stacy ...

In today’s Digest, we discuss Meta’s suspension of political ads in the EU and UK advertising rising 8% in the first quarter.

In this Media Pulse H1 2025 snapshot, we examine industry reaction to the Guardian becoming the latest UK publisher to ...

In today’s digest, we cover YouTube’s ad revenue nearing $10bn while it decides to drop its Barb subscription, the UK putting ...

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Kate Ross, co-founder and CEO of agency eight&four, for an AI special looking at the ...

Axeptio, acteur international de référence dans la gestion du consentement, annonce l’acquisition de CookieCode, solution ...

DAIVID’s Creative Data Feed API, which can be easily integrated into RMNs and ad platforms, injects real-time creative ...

This week, AI advancements and shifting metrics highlight a rapidly evolving digital landscape. In today’s MadTech Daily, we ...