Inspired by Forrester’s recent 2026 predictions, I wanted to reflect on what we’re seeing at Green Hat and share my own view on what will define B2B growth next year in APAC. In 2026, I believe B2B ...

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

It cannot be stressed enough – AI has fundamentally changed the way marketing teams operate. From content generation to SEO and complex buying journeys, the possibilities for AI to enhance your ...

The Global ABM Conference opened with a warm welcome from our B2B Marketing CEO, Richard O’Connor, who reminded delegates that ABM is now a driving force of commercial growth and business ...

In this week’s episode of the B2B Marketing Podcast in association with Brands2Life, Kavita Singh, Head of Growth Solutions Content spoke with Tim Corcoran, Managing Director, Marketing & Creative ...

At B2B Marketing, we believe that the key to enhancing marketing’s strategic and commercial impact is to become the commercial marketer. And to achieve this, you need to master six essential skills.

In this week’s episode, David Rowlands, Head of Product, B2B Marketing spoke with Jada Balster, VP Global Marketing, TravelPerk to discuss all things rebranding. They first chat about Jada’s ...

In this week’s episode of the B2B Marketing Podcast in association with Revere, we dive into the essentials for strategic and financial planning as we head into 2026. We’re joined by Fiona McKenzie, ...

How can CMOs build future-fit teams that address the challenges of an uncertain and volatile business environment? This was the topic of conversation during my recent panel with leading CMOs Sarah ...

B2B Marketing Awards 2025 entries reveal a sharp rise in brand-led, high-impact creative work. Entries to the ‘Best use of creative’ category show the biggest year-on-year jump, with budget allocation ...

If you haven’t checked out our 2025 Global Agencies Benchmarking Report, you’re missing out on some of the best in B2B when it comes to global agencies across the world. And in this blog, we are ...

No one ever said being a B2B marketing leader would be easy. The truth is that today’s B2B marketers are busier than ever, with a remit to drive measurable business growth in the midst of new buyer ...