Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.

Pinterest remains a stronghold for Gen Z, especially for lifestyle, fashion, and DIY content. Its discovery-focused interface encourages users to explore topics visually, aligning with how younger ...

Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.

Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s ...

Google's Ginny Marvin confirms a beta feature for campaign-level negative keyword exclusions in Performance Max is rolling out.

Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers.

Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.

Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.

And if you aren't getting clicks, it may be because AI Overviews and featured snippets, in combination, take up 75.7% of screen real estate.

Microsoft has officially removed the cache link and cache operator support from Bing Search. This comes after several months of testing, and after Google removed the cache link back in February 2024.

Bing Webmaster Tools has rolled out a beta version of Copilot. Copilot in Bing Webmaster Tools allows you to ask questions and it will use Copilot AI to give you helpful and specific answers, based on ...

Google has confirmed a serving issue with the Google Lens search service. “There’s an ongoing issue with serving Google Lens results that’s affecting all users,” Google posted. What is the issue. It ...