Brands are in the pranking spirit this April Fools’ Day, pulling out all the stops to bamboozle consumers and make them laugh. This year, many teased campaigns early, with some posting “announcements” ...

Publicis Groupe’s Leo New York has been awarded Subway’s U.S. creative account following a competitive review . Ewan Larkin ...

Wendy’s says that “frozen sucks” in a basketball-themed spot promoting its “fresh, never frozen beef” burgers.

LinkedIn has quietly consolidated the bulk of its global media business with Publicis Media, Ad Age has learned. Ewan Larkin ...

Among today’s creative highlights, Supercell and the WWE strike up an extensive partnership around Clash of Clans; Heineken ...

Roblox is expanding its programmatic ad offering through a new integration with Google Ad Manager, the gaming company ...

Online banking app Chime is putting financial TikTok trends at the center of a new campaign designed to honor the small steps ...

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships ...

B2B marketing is in demand as business-facing companies seek to bolster their advertising efforts.

Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

A new call from Capitol Hill is putting ad tech accountability under the microscope—again.

A Delaware federal court dismissed Nielsen’s patent infringement lawsuit against VideoAmp today, the second setback the ...