Name, Image, and Likeness (NIL) has been a transformative force in college athletics, creating new opportunities for ...

Texas Longhorns star quarterback and NFL scion Arch Manning has signed a reportedly massive deal with energy drink giant Red ...

Washington Huskies head coach calls for regulation on tampering by enforcing NIL contracts and a clearer definition to ...

LSU football upped its NIL operation with a new addition on Thursday. Per a report from CBS Sports and 247 Sports, Keava Soil ...

FAYETTEVILLE, Ark. — The 95th General Assembly is now in session in Little Rock. Arkansas fans will be watching closely the ...

Texas quarterback Arch Manning is already expected to be the team's starter for the 2025 season, and he scored another win ...

Life is good for Texas Longhorns quarterback Arch Manning. The next big thing of college football just signed a massive NIL ...

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete. Adidas announced Holliday's ...

The importance, impact and potential of NIL is limitless. For now, Texas holds on to amateurism and still boasts some of the ...

Other programs, desperate to get back to prominence, have chipped away at Alabama and Georgia’s talent advantage. How will ...

Already behind from a collective standpoint, the school is looking to secure NIL compensation for its student-athletes ...