The NBA Cup is good, but the league’s next challenge will be getting fans to care as much as its participants.

It's harder to generate spectacle in Oklahoma City or Milwaukee. But if the NBA Cup is going to stay in Las Vegas, there have to be changes to the tournament that make fan travel logistically ...

The trade rumors of Bradley Beal’s departure are swirling around like a haboob over The Valley, but that hasn’t stopped the ...

Mark Cuban is game to chat on social media—just not necessarily on X, formerly Twitter, he told the Fortune Brainstorm ...

LAS VEGAS — Milwaukee coach Doc Rivers has heard and seen enough. He’s convinced there will be an NBA team in Las Vegas. “Yeah, they’re going to get it,” Rivers said. It’s no secret ...

If you're into alternate court designs, early-season playoff intensity and neutral-site games in Las Vegas, then you'll surely be excited for Year 2 of the NBA's in-season tournament. Now branded ...

LAS VEGAS — Milwaukee coach Doc Rivers has heard and seen enough. He’s convinced there will be an NBA team in Las Vegas. “Yeah, they’re going to get it,” Rivers said. It’s no secret ...

Instead of building on the good vibes from their best win of the season in Las Vegas, the Bucks have lost three of their last ...

LAS VEGAS — The league caught a major break last season when the Lakers made the inaugural NBA In-Season Tournament semifinals and then won the title. Las Vegas is a Lakers town and the city is ...

After ending their NFL season with a loss to the Chargers, the Las Vegas Raiders' management made a decision regarding ...

Milwaukee coach Doc Rivers has heard and seen enough. He's convinced there will be an NBA team in Las Vegas. “Yeah, they're going to get it,” Rivers said. It's no secret that when NBA ...

Las Vegas Already Seems Part of the NBA World, Which Makes Expansion Decision Feel Inevitable LAS VEGAS (AP) — Milwaukee coach Doc Rivers has heard and seen enough. He's convinced there will be ...