But for that niche group of people who make a big deal of going to CinemaCon in Vegas every April, NATO is the National ...

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon.

Movie theater owners are making a new push to keep films in cinemas for a longer period before they are available for ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted ...

Cinema United was formerly known as the National Association of Theatre Owners -- or "NATO" -- before officially rebranding last month. "Having the same name as a multinational political military ...

For decades, those manning the phones at the Washington, D.C.-based National Association of Theatre Owners quickly grew used to callers asking about military alliances, treaties and other global ...

But for that niche group of people who make a big deal of going to CinemaCon in Vegas every April, NATO is the National Association of Theatre Owners. But now no one needs to be confused. NATO, the ...