Give legacy automaker Ford ($F) credit for getting there first, but some of its competitors are starting to see what it is doing, and are taking

Sales numbers are some of the most basic numbers a company can have. They contribute directly to cash flow, and without sufficient cash flow, a

U.S. vehicle sales dipped 1.3% in the first quarter. That isn’t bad, considering dealers’ inventories were high as the quarter began.

Ford extends employee pricing to all car shoppers, coinciding with new 25% tariffs on imported vehicles and auto parts.

In new ad campaign promoting Ford's U.S. manufacturing footprint, the automaker looks to gain a competitive advantage during the turbulent times.