Luck was hired in November by new school President Jon Levin to rebuild Stanford's struggling football program after four straight seasons with a 3-9 record, including the last two with Troy Taylor in charge.

When Andrew Luck decided Stanford needed to change its head football coach at an unusual time in late March, he turned to a familiar face. Luck reached out to his former NFL coach Frank Reich — who was in the middle of a shopping trip at Costco — and made the pitch for Reich to coach the team for one season to give Luck more time to find a long-term replacement.

Luck is shouldering the load, while Reich’s only objective for the rest of 2025 is to coach football. Luck said his role as general manager at Stanford continues to prioritize fundraising for NIL and creating new revenue streams in order to keep up in this fast-paced era of college athletics.

If you are a team that makes a run like the Ohio State Buckeyes did during the first 12-team playoff, you will be playing more games than you ever have. That is the new era of college football, and it isn’t going anywhere.