Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

AI-driven pricing is poised to reshape the cost of everything from flights to milk, turning everyday purchases into ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

AI will determine the highest possible price that each individual passenger is willing to pay for their flight ticket. Delta ...

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Some are concerned that Delta’s use of AI could lead some customers to pay more airfares given the pricing system’s ...