Three Democratic senators wrote to Delta Air Lines CEO Ed Bastian Monday to raise concerns about company plans to use AI to ...

AI-driven pricing is poised to reshape the cost of everything from flights to milk, turning everyday purchases into ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the end of 2025.

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Delta Air Lines is advancing its use of artificial intelligence to determine individual ticket prices, a move that could ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Delta’s embrace of AI is the latest example of dynamic pricing, where companies adjust prices in real time based on factors ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.