While mergers in the Indian streaming industry can create larger content libraries and improve offerings, they may frustrate users with new pricing and navigation.

Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion ...

The U.S. recorded music sector grew again in 2024, up by more than $500 million from 2023, driven by paid subscriptions ...

With the right investments, Nigeria’s sports industry can unlock new revenue streams and compete effectively in the global ...

As per industry reports and pundits, brands are expected to invest heavily in influencer partnerships with demand surging for ...

Business is still booming for music streaming services, which crossed the 100 million US subscriber mark in 2024, according ...

Sonas offers an exploration of the Wellness industry, Gareth Southgate gives The Richard Dimbleby Lecture, Twister: Caught in ...

But with the box office projected to rise about 8% ahead of 2024 and fan favorites like Jurassic Park, Avatar and the second ...

Discover the top three trends you need to consider in global media planning that are reshaping how brands connect with ...

The sports industry experienced a year of considerable change in 2024, creating opportunities for athletes, sportsbooks, teams, and investors.

While music piracy has declined with the rise of streaming services in India, film and OTT content piracy still results in ...

Evolving content consumption patterns continue to shape strategic decisions across media and entertainment. “It’s always ...