Starbucks is making changes to its rewards program, requiring members to spend more to earn some popular freebies. Starting February 13, members will need 100 stars - Starbucks' term for points - to ...

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol. The coffee chain is eliminating the 25-star bonus for rewards program members ...

Let's be honest: Rewards programs are clever marketing ploys to ensure that consumers remain loyal to specific brands and companies. And guess what? They totally work. In fact, the average American ...

Starbucks stars take some time to earn — and even some careful planning for the strategy-savvy. But when those stars add up ...

Any true Starbucks lover knows one thing: sign up for the rewards program! The coffee mogul's current program offers two tiers in which customers can get a myriad of goods including points for ...

Ahead of its annual shareholders meeting Wednesday, Starbucks announced plans to switch up its North American loyalty program in a bid to keep growing its membership as it continues rolling out ...