Sports betting content is about to become a key part of another live broadcast platform. If viewers want it. A day after DraftKings announced an exclusive marketing integration across NBCUniversal’s ...

Amazon's Jay Marine and Albert Cheng (Credit: Getty Images) Head of Prime Video & Amazon MGM Studios Mike Hopkins has announced changes in leadership structure at the company, placing new emphasis on ...

Prime Video streamed 15 hours of live sports programming on Nov. 28, including the Chicago Bears–Philadelphia Eagles NFL ...

Forbes contributors publish independent expert analyses and insights. L.A.-based lead analyst at The Measure, covering the data behind sports media topics. The NBA’s new media rights deal with Amazon ...

Amazon Prime Video says its ad-supported streaming platform reach globally has hit 315 million monthly viewers. That audience is based on Amazon’s internal data over the year to August 2025, and marks ...

Thanksgiving week was a boost for the NBA, as the Emirates NBA Cup had its best group play audience yet with an average of ...

Amazon’s (AMZN) Prime Video recently surpassed 315 million monthly ad-supported viewers worldwide. The milestone, announced at the company’s annual unBoxed event in Nashville, marks a significant jump ...

From the Skins Game revival to key NFL and NBA matchups, Prime Video delivers 15 hours of live sports this Black Friday.

At the 2025 Amazon Upfront UK event, senior executives from Amazon Ads, Prime Video and Amazon MGM Studios were joined on stage by celebrities and actors to showcase Amazon’s entertainment portfolio ...

Right now, a majority of NBA Cup games are streaming exclusively on NBA League Pass, making the timing of this discount ideal ...