A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon’s streaming efforts. It is projecting that by the end of 2025, Amazon will have about 128 ...

Prime Video India is riding high on a wave of subscriber growth and franchise success, with the streaming giant revealing that nearly 25% of its viewers in the past 12 months have been completely new ...

According to ad agency representatives, Prime Video’s ads per hour have gradually been increasing of late. Have you been noticing more ads while streaming Prime Video of late? If so, it’s not just you ...

Amazon Prime Video says its ad-supported streaming platform reach globally has hit 315 million monthly viewers. That audience is based on Amazon’s internal data over the year to August 2025, and marks ...

In 2024, Amazon introduced ads on Prime Video, charging viewers $3 a month to go ad-free. Amazon is reportedly doubling the amount of ads on Prime Video, going from 2 to 3.5 mins per hour, to 4 to 6 ...

Prime Video’s ad tier now reaches more than 315 million monthly viewers globally, Amazon revealed on Tuesday during its annual unBoxed event. The figure, which is up from 200 million previously ...

An ad in Poland for Amazon Prime Video and its video game adaptation "Fallout." Jakub Porzycki/NurPhoto via Getty Images Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from ...

At the 2025 Amazon Upfront UK event, senior executives from Amazon Ads, Prime Video and Amazon MGM Studios were joined on stage by celebrities and actors to showcase Amazon’s entertainment portfolio ...

Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024, according to ...

If it feels like you spend a lot more time watching ads in Prime Video than you used to, that may not be a mistake. Amazon has increased the number of ads or "ad load" in Prime Video to four-to-six ...

It wasn’t that long ago that an ad-free experience was the default for streaming services. But companies need to make sure the line keeps going up, and one way to do that is to monetize the audience ...