There has been a lot of overdue growth in the women’s basketball sneaker game. In the 2020s, multiple WNBA players have gotten their own signature, highlighted by A’ja Wilson’s tremendously successful ...

LSU has extended its partnership with Nike through 2036, including a brand-new NIL program that involves select LSU athletes.

Abigail Peterson, Natalie Radecki , Sophia Marie Gonzales and Marie Sharp make their way onto the Nike Preseason All-American ...

Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with ...

Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

Women are steering the systems that will define the next decade. As the 2025 Forbes Power Women list demonstrates, their ...