Written by Carter Razink, Co-founder at Spree. For decades, loyalty programs have been built around a straightforward premise ...

Southwest is nixing free checked bags, except for those with elite status or its credit card. It could be a strategic push ...

There will be exceptions: Customers who have a Southwest Airlines co-branded credit card can get one bag for free, and ...

There are motivators beyond discounts that drive that affinity with loyalty members, though. The brands that are personalizing offers and connecting with customers tend to float to the top, Fairbanks ...

Square reports on the most compelling global restaurant trends shaping the food and beverage industry in 2025, from ...

The real goal of every brand should be to create a memorable purchase experience by communicating with customers in a way that’s meaningful to them.

For example, Aeroplan 50K requires 50,000 SQM in a year ... One of the strengths of Air Canada’s Aeroplan loyalty program is its broad reach made possible by a long list of partner carriers and ...

For example, Rituals, a luxury home and cosmetics retailer ... The robust and extensive data held by retail loyalty programs lays a strong foundation to scale personalization using AI tools. Now ...

The sports industry has a rocky past with the loyalty program concept, in part because it tried to shoehorn what worked in the travel industry into a live sports context. It didn’t really fit. Whereas ...