The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Square explores the evolving retail industry, from innovations in e-commerce to physical stores and alternative business ...

There are as many airline loyalty programs as there are airlines to choose from, but American Airlines' latest offer is ...

There will be exceptions: Customers who have a Southwest Airlines co-branded credit card can get one bag for free, and ...

There are motivators beyond discounts that drive that affinity with loyalty members, though. The brands that are personalizing offers and connecting with customers tend to float to the top, Fairbanks ...

Square reports on the most compelling global restaurant trends shaping the food and beverage industry in 2025, from ...

Australian airline Qantas has announced a mixed bag of changes to its loyalty program. Here's everything you need to know.

You'll find him flyin... Toni is a points and miles enthusiast who has been leveraging loyalty programs to travel around the world (for nearly free) with her husband and their four young children.

“Our new loyalty program delivers on that commitment, providing users with rewards that can be used toward future purchases. We’ve made it as easy as possible for our customers to use their ...

With an array of new partners, enhanced transfer ratios and the launch of the Capital One Venture X Rewards Credit Card in 2021, Capital One has significantly boosted the flexibility of its rewards ...