Carnival brand ambassador John Heald recently shared an updated Diamond member perk on his widely followed Facebook page for ...
Banks tell you about most credit card travel perks. But some benefits are less advertised. Find them by going directly to the ...
The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...
Beyond strengthening engagement, travel rewards present a lucrative revenue opportunity. Retailers using white-label travel booking platforms can profit from supplier-funded discounts.
Despite consumers' feelings on the state of the economy, convenience retailers have the opportunity to capture loyal shoppers ...
Loyalty rewards programs can significantly increase customer engagement ... Run promotions at least one or two times per month. Examples of such marketing promotions are ...
Yet Marriott shouldn't be complacent. It can look to IHG as an example. IHG had the world's first hotel loyalty program. It also used to have the largest one, with 76 million members as of July 2013.