Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

The Cleveland Cavaliers don't have much time left to make any major moves before the NBA trade deadline, but could they still ...

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

Tristan Thompson and other Cavs reflected on Luka Doncic joining LeBron James in LA. "You just add this to LeBron's long, ...

Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

NBA legend LeBron James cried in Randy Mims’ driveway a month after leaving the Cleveland Cavaliers for the Miami ... booed in every road arena and his jersey was getting burned across Northeast ...

LeBron James and Stephen Curry have the best-selling jerseys so far this season, but who ranks No. 1 on the list?

James’ chief concern, according to the same league source, was Davis’ emotions following the trade. Otherwise, James viewed it as a “business decision” the Lakers needed to make, and not just ...