Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

Before the Brooklyn Nets set their sights on a trio of Kevin Durant, Kyrie Irving and James ... Cavaliers then-general manager David Griffin. “We used to do that in the Nets office when LeBron ...

NBA legend LeBron James cried in Randy Mims’ driveway a month after leaving the Cleveland Cavaliers for the Miami ... booed in every road arena and his jersey was getting burned across Northeast ...

LeBron James and Stephen Curry have the best-selling jerseys so far this season, but who ranks No. 1 on the list?

Although LeBron James dominated the league in three separate decades, the NBA has slowly turned to other players for dependence on popularity. While not as dominant as James, Golden State Warriors ...

The blockbuster trade signals, at least in some way, that the Lakers no longer consider James’ wishes first and foremost.

In James' case, his on- and off-court trailblazing resonated with his fans and the NBA, as implied by the dominant jersey sales. Reminiscent of the Warriors beating the Cleveland Cavaliers in ...

The Golden State Warriors have announced that they are retiring Andre Iguodala’s No.9 jersey ahead of the team’s game against the Dallas Mavericks on February 23. Iguodala, who spent eight seasons ...

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...