Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

NBA legend LeBron James cried in Randy Mims’ driveway a month after leaving the Cleveland Cavaliers for the Miami ... booed in every road arena and his jersey was getting burned across Northeast ...

LeBron was in attendance as the Buckeyes captured their 7th national championship on Monday night. Associated Press LeBron James maintains strong ties to his home state of Ohio. • Get NBA ...

Although LeBron James dominated the league in three separate decades, the NBA has slowly turned to other players for dependence on popularity. While not as dominant as James, Golden State Warriors ...

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

Like Curry, Garland started his journey as an undersized, often-injured guard with uncertainty hanging over his future. Both ...

In the top 5 list, four players repeat from last year. We've reached the second half of the NBA season with two teams comfortably leading their conferences. In the East, the Cleveland Cavaliers (36-7) ...