KFC is giving away free chicken buckets to customers who order online as part of a limited-time promotional campaign.

WEN ramps up gamified app features and AI technology to drive engagement, lift sales and boost digital growth.

Cryptocurrency, once viewed as a speculative asset with limited real-world utility, is steadily gaining traction as a ...

Canada, in particular, benefited from a high-performing “Hockey Showdown” digital campaign, which lifted both engagement and sandwich category sales. Customer satisfaction ... crossed 60 million ...

FT’s Picks of the Week highlight notable C-suite moves, brand milestones, tech tidbits and other franchise news, sourced by ...

Americans are no longer bellying-up to the counter at fast food establishments, and that’s giving industry executives ...

Storytelling is a powerful marketing tool that can help you forge deeper connections with your audience. We asked industry experts to share one way they’ve incorporated storytelling into their ...

Informal Retail DominancePost-2000: The Rise of Modern Trade and HypermarketsDrivers of Modern Retail Growth1. Urbanisation and Middle-Class Expansion2. Foreign and Local Investment3. Improved Supply ...

The restaurant said its plan "Kentucky Fried Comeback" will put KFC "back on top" as America’s No. 1 chicken chain.

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

When customers feel like they belong, relationships deepen, engagement increases and long-term value follows. Engagement is ...