In addition to new Hatsune Miku Cinnamoroll plush, there will be more merchandise pairing other Vocaloids with Sanrio characters.

Nostalgia isn't the only emotion behind the growing trend of adults spending on children's toys. The "kidult" phenomenon, more fundamentally, seeks to reclaim joy and play – elements that are often ...

Peeps x Hello Kitty and Friends announced a collaboration via their Instagram handles. Peeps, America's well-known confection ...

The TeeTurtle Hello Kitty and Kuromi with My Melody reversible plush toys are Valentine's Day coded, but the Sanrio plushies ...

The popular Build-A-Bear Workshop teases exclusive goods at its first-of-its-kind Sanrio Workshop, including a Hello Kitty ...

Valentine’s Day gifts don’t have to be just for humans! This year, show your feline friends and fellow cat lovers some extra ...

Keeping Up With The Kardashians star Kylie Jenner has thrown her daughter, Stormi Webster, an adorable Hello Kitty-themed sleepover bash for her seventh birthday ...

Labubu monsters have become as desirable as art, sneakers, handbags, watches and luxury goods. Will the craze last? Here’s what you should know before chasing Labubu gold. Read more at The Business ...

Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the popular Squishmallows plush toys to develop a product line inspired by its ...

This includes a wide range of items such as stationery, toys, clothing ... Although it did not achieve the global fame of Hello Kitty, this character paved the way for the brand’s later success ...