If a packed NEM crowd wanted the low-down on what the Warner Bros. Discovery split means for the international biz, it was ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

The thesis was that combining HBO's programming with reality TV programming ... certain reality series, and Max and local originals, and de-prioritizing other genres that drive less engagement ...

The surprise rebrand follows the change of HBO Max into Max only two years ago. Max, soon to be HBO Max, is the streaming ...

investment and re-focusing the strategy on the programming that is working best like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de ...

It said the programming that is working best for them is "HBO, recent box-office movies, docuseries, certain reality series and Max and local originals." "No consumer today is saying they want ...

noting that it is focusing on “programming that is working best, like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de-prioritizing other ...

There was, however, clarity on the rollout and programming strategy for HBO Max. Warner Bros. Discovery is splitting into two publicly traded entities, Streaming & Studios and Global Networks.