Google Chrome has been the dominant Web browser for a decade. But it may soon face competition from AI companies OpenAI and Perplexity.

Google's latest upgrades now offer clearer distinctions between business and personal log-ins for workers, while also increasing data protection and secure access.

Google LLC today rolled out new enhancements to Chrome Enterprise, the enterprise version of its Chrome browser, that are designed to provide clearer separation between work and personal browsing, along with stronger protections for unmanaged devices.

Interface changes arrive to better separate users' work and play lives Google Chrome Enterprise is rolling out browser changes designed to separate people's professional and personal activities, in addition to management enhancements.

Google is adding company branding to Chrome's user account switcher to help users distinguish between personal and work accounts. Even without custom branding, Chrome will soon display a "Work" label to indicate a managed account.