Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

After a busy 2025, California-based game studio Obsidian Entertainment admits two of its three biggest game launches — The Outer This post, "Obsidian’s The Outer Worlds 2, Avowed miss Microsoft’s ...

Get all latest & breaking news on Lara Croft. Watch videos, top stories and articles on Lara Croft at moneycontrol.com.

The Interactive Advertising Bureau (IAB) has unveiled a new, multi-year initiative aimed at overhauling how advertising and ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement ...

CEO David Cohen announced Project Eidos, a coordinated, industry-wide effort to fundamentally modernize advertising and marketing ...

I forgot Obsidian planned to add a snake at some point, and snakes terrify me. Maybe that fear is a primal thing. Or it might ...

Lara Croft has come a long way since "Tomb Raider" released in 1996. See how the pop culture legend has evolved, from video ...

One of the original creators of Tomb Raider has revealed that Lara Croft was supposed to have a very different look in Japan, with a complete anime redesign.

Maybe AAAA is just acknowledging that games are more expensive to make. Eidos Monstreal is currently working on a AAAA game. Timur222 found a LinkedIn profile of an Eidos Montreal employee. This is a ...

The games arm of Streamland Media, Formosa Interactive, has rebranded as Arrival. The newly-renamed company will be headed up by president Paul Lipson, who had previously worked at Formosa for almost ...