Traditional tactics like price cuts and discounts are losing their charm. Businesses have realized that long-term success ...

Born out of a unique partnership between Kecsmar, who brought a marketing background, and her husband, who had a strong ...

It's becoming more challenging to reach certain statuses with airline rewards and loyalty programs. NBC senior business correspondent Christine Romans joins TODAY to break down the recent changes and ...

Despite consumers' feelings on the state of the economy, convenience retailers have the opportunity to capture loyal shoppers ...

Some companies have carved a niche between commercial first class and full private charter, targeting travelers willing to ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...