Digital marketing is important for small businesses that want to reach more people and make more money. But a lot of small ...

Traditional tactics like price cuts and discounts are losing their charm. Businesses have realized that long-term success ...

Meeting customers where they are is a driving force in the adoption of alternative distribution channels. Many small and ...

A well-designed GRC program helps protect assets, ensure regulatory compliance and build customer trust without overwhelming ...

Verizon Value has hired Amazon Ring’s top marketer Mary Sagripanti as vp and chief marketing officer (CMO). She fills the ...

Thanx, a leading loyalty and guest engagement platform, today announced its latest integration with Square, the technology company making commerce and financial services accessible to all. With this ...

It's becoming more challenging to reach certain statuses with airline rewards and loyalty programs. NBC senior business correspondent Christine Romans joins TODAY to break down the recent changes and ...

The complexity of running integrated physical and online businesses is a bugbear for many small business owners, who often ...

Businesses today must fulfill increased demands for prompt and safe customer service. Greetings to AI-driven WhatsApp, a ...

Some may find this kind of hyper-personalisation intrusive, but with opt-in permission, it enhances the experience and strengthens loyalty.