Acquiring new customers has always been quite a challenge, and it's getting more and more expensive and time-consuming in the realities of modern competition. Meanwhile, the main profits for ...

For many business travelers, their company makes the decision to purchase tickets from one airline over another — so why not reward the company making the decision, in addition to awarding the ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Novus Rewards management software is all set to develop the most technically proficient, easy-to-use, and affordable loyalty platform for the modern retailer. Combining the power of technology ...

The convenience store retailer chose PAR Technology to power the new SmartRewards through PAR Retail, the loyalty platform ...

Is your company more focused on acquiring new customers or nurturing existing ones? Though 63% of marketers consider customer acquisition to be the most important advertising goal, successful ...

Breakage occurs when customers earn points but never redeem them for rewards. In some instances, breakage is good and can reduce program costs and liability. But if breakage gets out of control, you ...

Redefining What Loyalty Means for Millions of Shoppers NEW HARTFORD, N.Y.--(BUSINESS WIRE)--Millions of customers, one goal: making loyalty smarter, simpler, and more rewarding than ever before. EG ...

This episode is all about travel loyalty as the president of Point.me explains the basics of why "membership rewards means ...

Future Prospects: The future of the UAE Loyalty Programs market is promising, driven by factors such as customer-centric strategies, data-driven insights, and the continued expansion of digital ...