From Britain's Best Cake and Loaf competitions to insightful panels and presentations, there are several live elements of the ...

Brands from Adidas to Duo Lingo use gamification to engage audiences. Danni Smith of Jaywing explains how the power of play ...

New Zealand slow-fashion label Kowtow is walking the sustainability walk with its relaunched community loyalty program, The Collective.

Channels of product distribution are the routes that a product takes from the maker to the final user. Efficient distribution channels are crucial for successful product management because they ...

Fifty-two percent of customers said they would be willing to pay more to do business with a brand that gives back.

There will be exceptions: Customers who have a Southwest Airlines co-branded credit card can get one bag for free, and ...

People got brutally honest about the Southwest decision. This person said: "It's so interesting to watch companies purposely ...

Newsweek and Statista spotlighted 20 convenience-store chains including Royal Farms, QuickChek, Murphy USA, Wawa and more, on ...

We look at the leading stories from the week in fintech, featuring the latest AI partnerships, payments, banking and ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.