In a star-studded pitch to advertisers on Monday, Amazon announced a slew of new projects along with an ad format powered by ...

Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory. The ...

Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

The tech giant says that Prime Video's main offering has added 15 million customers since its last update. Amazon says that ...

Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a ...

OTT platform Amazon Prime Video has said it will introduce "limited advertisements" on movies and TV shows starting June 17.

On average, 88% of Prime Video viewers in the U.S ... “Starting this year, we are introducing a contextual advertising experience that dynamically aligns the ad message with the content viewers ...