Coca Cola, one of the world's most renowned brands, is instantly recognisable by its signature red packaging and swirling white script. Over time, as the company introduced new iterations of its ...

You may have heard this story before, and it's true: The very first Coca-Cola products contained cocaine — but only around 9 milligrams per glass. The drug was touted at the time as a substitute ...

“When you’re working with two of the world’s most recognisable pieces of brand design – the Coca-Cola script and the Olympic rings – you don’t take this task lightly. Not only do you want to respect ...

Asa Candler’s coupon campaign was more than a marketing tactic—it was a revolution in trust-building. By removing risk for ...

Coca Cola, the globally acclaimed brand, is instantly recognised by its iconic red packaging and distinctive white script. As the company has introduced various versions of its classic beverage ...