Resolve Complaints Quickly — One of the best ways to create loyalty is when resolving a customer problem in a positive way, ...

The founder and author of the Big Desk Energy newsletter shares his thoughts on how to write an amazing email subject line, and more.

Host events that align with your mission and bring people together. They don't have to be anything fancy. If you’re a ...

Blip cofounder believes that the focus now has to be on building trust and customer loyalty as the operational model for ...

While marketing traditionally owns customer experience, today's CX challenges demand involvement from operations, finance, HR ...

I N HIS BOOK, Kaizen, Masaaki Imai, a Japanese management consultant, explains that customer satisfaction and loyalty depend ...

Consumers in China are brand loyal when buying luxury goods, but that's not true for apparel where shoppers are likely to ...

With 68 per cent of Gen Z reporting loyalty to a favourite brand they repeatedly engage with, this group presents a lucrative audience for brands that get it right by building meaningful connections.

In today's episode of Loyalty-Based Sales Strategies, Jen Suzuki dives into the disconnect between BDCs and sales teams.

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

By Bernard Kelvin CLIVE Can brands be silent? Some think they must be loud and everywhere to make an impact. Today, let’s ...

The real estate sector is divided into core land and residential complexes, with the latter offering higher profit potentia ...