Resolve Complaints Quickly — One of the best ways to create loyalty is when resolving a customer problem in a positive way, ...
I N HIS BOOK, Kaizen, Masaaki Imai, a Japanese management consultant, explains that customer satisfaction and loyalty depend ...
Consumers in China are brand loyal when buying luxury goods, but that's not true for apparel where shoppers are likely to ...
Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...
Founder As we step into 2025, we have revised Marsello’s mission: Empowering brands with personalized omnichanne ...
In an era of rising privacy concerns, customers want more control over their data. In 2025, brands that prioritize privacy ...
Respect, transparency and personalization will rule the future of marketing. Brands focusing on zero-party data-driven engagement will not only have a competitive advantage in building stronger, ...
Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide.
Video content remains one of the most effective forms of digital marketing, and its popularity will only grow in 2025.
By combining cutting-edge technology, deep consumer insights, and strong partnerships, organisations are building the future ...
The 28th of January is National Data Protection Day in the UK. We spoke to experts about cybersecurity and the future of the ...