The birthday party invitation said each child would have the opportunity to build their own bear. The story originally went ...

People have been left divided after spotting some unusual bears and outfit options on Build A Bear's website - while some say ...

Opinions expressed by Forbes Contributors are their own. Jeff writes about Gen Z, travel, sports & loyalty. In today’s competitive business landscape, building customer loyalty has become a ...

If you sign up to the Build-A-Bear Workshop loyalty scheme, on your child’s birthday they can make a bear in-store (normally £14) and pay their age in pounds. For example, three-year-olds get a bear ...

At Build-A-Bear Workshop®, we believe there's always room for more, which is why we're celebrating National Hug Day with the launch of our comforting Heartwarming Hugs weighted plushes.